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This model of PETA’s “Hell on Wheels” pig transport truck, covered with images of real pigs crammed into crates on their way to slaughter, sends the message that behind every tenderloin or rack of ribs is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death. PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats pigs to remember that the meat industry is cruel to them and that the only kind meal is a vegan one.
